I had been courting a high profile business prospect, but after a few months my prospect was becoming increasingly distant. One morning after I had made some follow up calls, my prospect called me right back stating he had seen a news story about my company on Yahoo news. This is the type of instant gratification and credibility I have experienced working with Grossi Web. -- Bob : Dorfman Capital

Social Media Marketing

22% of all time spent online is spent in social networking.  Over 234 million people over the age of 13 use social networking every day.

What is Social Media Marketing?

Social Media is defined as creating an interactive dialogue between organizations, communities, and individuals on online platforms.  Social Media Marketing, then, is opening of communication with customers and potential customers.  Rather than telling them your information or message, Social Media Marketing turns that message into a discussion with a life of its own.  It encourages customers to take part and be active in the communication.  Likewise, effective social media marketing is a conversation, not an ad.  When people feel they are experiencing a commercial, they become disinterested.  Social media marketing strives to be interesting and engaging first, and pushing a product or service second.

The key to social media marketing is creating a presence that lives and breathes.  A social media page differs from a website because the information is never stagnate.  It is the difference between calling somewhere and getting a recording, or calling and getting a live person.

What Platforms are Considered Social Media?

This is in no way a comprehensive list, but, rather, the top sites businesses need to have a presence on to stay competitive.

  • Facebook
  • Twitter
  • Google +
  • YouTube
  • Reddit
  • Blogs
  • Foursquare
  • Apps (downloadable to smart phones and pads)

How can Social Media Marketing help my business?

With 22% of people’s online time being spent on social networking websites, having an identity in the social media sphere is a necessity for businesses.  Facebook pages, for example, are now as highly searched as Google, with Facebook actually topping Google in weekly traffic.  Our goal is to expand your web presence from your website to social media platforms, making your business more visible and reaching more people.  Then, our social media marketing team will maintain your presence in real time by generating new posts and bringing a dialogue to your customers and potential customers that keeps them informed and engaged.

Grossi Web’s Social Media Marketing services will benefit your business

First we will create a web presence for your business on the top social media platforms, or streamline any current presence you may already have.  The goal is to ensure the look and feel of your business is mirrored on your social media platform.  Then our team will maintain your social media presence.  This involves a constant flow of information updated and added to the social media sites on a frequent basis.  Death on a social media website is the feeling no one has been there with anything new in a long time.  Posts can be in the form of announcing urgent events such as sales or specials.  However, as mentioned above, people will quickly turn away from commercials on social media platforms.  Therefore, our team will use interesting factual content related to your business to engage in conversation on these platforms.

The type of posts published would be dictated by the tone of your business and could include:

  • “Did you know” facts about your business’ field
  • News relating to your business
  • Funny facts
  • Seasonal information relating to your business
  • Images
  • Games and puzzles
  • Links to related videos
  • Polling questions

The point is to keep your company’s name in front of the social media user, and then to give them something interesting that they’ll want to share with their friends, driving new customers to your business.